NEONI ZERO-PROOF WHISKY AD SCRIPT (SPEC)

Challenge

Neoni Zero-Proof Whisky needed a commercial that would resonate with millennials—curious, but not yet convinced, about non-alcoholic alternatives. The challenge: position Neoni as a sophisticated alternative that keeps the fun, confidence, and social connection intact—no alcohol required.

Strategy

By blending humor, nostalgia, and a striking past-vs-present contrast, the ad challenges the idea that alcohol is the only way to socialize. Rather than a wellness angle, the ad leans into humor and universally relatable moments—proving you can enjoy the night and remember it.

• Scene 1 (Flashback – College Party): A cringeworthy, all-too-relatable drinking moment sets the stage with humor and nostalgia.

• Scene 2 (Present Day – Upscale Bar): A sharp contrast—chaotic past vs. confident present—shows how socializing evolves.

• Scene 3 (Tagline & Product Reveal): A witty, full-circle moment ties it all together, making Neoni the obvious choice.

Result

By tapping into nostalgia, humor, and real-life experiences, the spot makes Neoni the go-to for those who’ve outgrown the chaos—but not the good times.