Long before I wrote copy, I was in love with a good story.

Whether it was a novel, movie, song, or the back of a well-written cereal box, I chased the moments that pulled me in and made everything else disappear.

I’ve always played music to help other people feel the same. But when I built my teaching website and wrote the marketing, something else clicked.

I love writing. And writing copy combines everything else I love: creativity, strategy, and empathy.