WIL BLADES PRESS RELEASE

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Challenge

Wil Blades’ latest album, Kaleidoscope People, needed an electronic press kit (EPK) that would highlight his career, creative evolution, and his record’s distinct new sound. The challenge: craft an EPK that speaks to both music journalists and fans—positioning Kaleidoscope People as a must-listen.

Strategy

Structured storytelling and sleek, modern design bring Blades’ legacy, artistic growth, and the album’s sonic experience to life.

• Bold, eye-catching typography & layout: The artist’s name dominates the page, ensuring instant recognition while setting a confident, modern tone.

• Engaging artist bio: A tight blend of history and career cements Blades as a standout voice on the Hammond B3.

• Emphasis on artistic reinvention: Blades’ creative reinvention in 2020 shaped Kaleidoscope People into his most personal, transformative project yet.

• Compelling album description: Vivid language captures the album’s atmosphere, sonic textures, and influences—building anticipation with every word.

• Strategic formatting for readability: Strategic bolding and italics highlight key phrases and collaborators, making it easily scannable for journalists and industry pros.

• Seamless streaming & purchasing: A sleek "Listen On" section provides instant access across platforms, making it effortless for fans and press to dive into the music.

Result

This EPK doesn’t just inform—it tells a story, builds intrigue, and makes Kaleidoscope People impossible to ignore.