CHEETOS CONTEST LANDING PAGE (SPEC)

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Challenge:

This Cheetos College Giveaway landing page was designed to grab attention, make entering effortless, and encourage social sharing. The goal: position Cheetos as a bold, over-the-top brand that makes college life even more fun.

Strategy:

The page had to be as bold as the prize itself: unlimited Cheetos for every year of college. The headline "Big Cheese on Campus" sets the tone, building excitement and positioning the winner as campus royalty. Humor, oversized typography, and high-impact visuals amplify the energy.

• Eye-Catching Design: A high-contrast orange-and-yellow palette, oversized lettering, and an over-the-top grad photo capture Cheetos’ playful, in-your-face personality.

• Instant Prize Clarity: "Big Cheese on Campus" grabs attention, while "Unlimited Cheetos – Every Year of College" makes the reward unmistakable.

• College Highlight Reel: Goofy, over-the-top copy transforms everyday college moments into epic, made-for-TV scenes—all powered by Cheetos.

• FOMO-Driven CTA: "Hurry, Cheese the Day!" blends brand voice with urgency, pushing sign-ups before the deadline.

• Seamless Entry & Sharing: A simple sign-up form and built-in social sharing make entering effortless.

Result:

A high-energy, on-brand landing page that makes signing up impossible to resist—because college is better with unlimited Cheetos.